Packard
Bell was one of the first major corporations to leverage
the potential of on-line virtual worlds for real world
branding and practical business benefits. The goal
of the project was to develop virtual on-line communities
of practice and recreate 6 countries of the Packard
Bell network -- England, France, Italy, Spain, Sweeden,
and Holland.
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The virtual
communities consist of five learning spaces based
on knowledge, technology, education, culture and entertainment.
The virtual Packard Bell world includes major landmarks
of each country as well as a pub, technology dome,
children's park, and even a night club.
The project
was a major success both as a training tool and as
an extension of the Packard Bell branding experience.
One feature enables Packard Bell's customers to receive
an access code when purchasing a pc. Designated staff
populate the virtual community to guide, train and
advice its customers on how to best use Packard Bell's
products.
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Scenes:
Training Center, Movie Studio, Children's Playground,
Techno Dome, Nightclub (Above)
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