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This project
was a virtual representation of Siam Paragon Shopping
Center and its venders.
This virtual
world enables one to experience the shopping experience
of Bangkok's newest and most trendy shopping destination.
Designed
to cater to the upper market, it also serves as a branding
tool for Paragon's international vendors such as Le
Gourmet, Armani and others, as well as local brands
like OTOP, Thailand's national brand for promoting local
products under the 'One Tamboon, One Product' project
(bottom right image).
The objective
of this project was intially to develop the conceptual
design and then to provide a virtual shopping experience
for engaging customers to interact and experience the
products of its vendors.
Virtual World: Siam
Paragon
Scene: Shopping Entertainment
Center
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