Virtual Times

I stumbled across this great intoduction to Second Life by Giff-Forseti of Electric Sheep. I like how it hits on one of the main benefits of this new medium - the abilitiy to experience being next to someone and communicating with them in a more humanistic way than the web has had the capacity to do up to this point. We are in the early stages and I can imagine that the visuals will only get more and more realistic going forward.

Introduction to Second Life

As more and more early adopters struggle to provide examples of successful returns on their initial investment in Second Life, the PR environment is starting to turn negative. One activitiy that appears to be working, however, is using SL as a platform for recruitment. This recent article in the Wall Street Journal provides examples of some successful cases.

http://online.wsj.com/public/article/SB118229876637841321-NkCuEAak8wFXmvmPVWkALxqNS3M_20070719.html?mod=tff_main_tff_top