As more and more early adopters struggle to provide examples of successful returns on their initial investment in Second Life, the PR environment is starting to turn negative. One activitiy that appears to be working, however, is using SL as a platform for recruitment. This recent article in the Wall Street Journal provides examples of some successful cases.
http://online.wsj.com/public/article/SB118229876637841321-NkCuEAak8wFXmvmPVWkALxqNS3M_20070719.html?mod=tff_main_tff_top
